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A PurePlay Note is the instrument used to embody a sale of unmined minerals held in Reserves by a miner.

We’ll use gold as a proxy for minerals for the sake of simplicity but a PurePlay Note will be possible for virtually any minerals including oil and gas.



Inevitably, with a new and innovative product, the market takes some time to mature and reach a stage where issuers are comfortable with the level of PurePlays that they can handle without strain on their production resources, and Investors are comfortable with assessing the risk and reward balance of a particular issue.


PurePlay® Case Study

Diversified Mining Corporation (“DMC”)

A Practical Case Study using PurePlay® Instruments to convert a highly indebted mining corporation into a secure debt free entity.

DMC has $4bn in debt and is paying an average interest rate of 5.75% on that debt.


The PurePlay® Product has been developed to address a number of voids in the commodity markets. The first void is the need for Investors to access commodity investments in a cost efficient manner particularly with reference to the logistics and storage challenges that such investments pose. The market has seen the development of gold exchange traded funds as a response to the need of Investors for an investment in purely one commodity.

Compare for instance the need to invest in a purely nickel investment. There are not as yet similar exchange traded funds for nickel as the costs of storing nickel will be substantially greater than the costs of storing gold. The gold exchange traded fund had paved the way for similar silver, platinum and palladium funds but it has become very obvious that the gold exchange traded fund model is only cost efficient and suitable for high value low bulk commodities. Thus the gold exchange traded fund model could not be applied to nickel, copper or even oil.

PurePlay® Instruments have solved the efficiency problem in a unique way while retaining the integrity of the commodity investment and an exposure to purely one specified mineral. PurePlay® Instruments have none of the storage, structuring, trustee, calculating agent and other agent fees associated with the gold exchange traded fund model. The PurePlay® Instrument is able offer this cost efficient product across all fungible minerals irrespective of bulk or market value. The cost efficiency is achieved without prejudicing the trading of the investment at or slightly above spot. The PurePlay® Instrument from an Investor point of view is an investment in a commodity which is in storage, just as the gold and similar exchange traded funds are investments in gold (or platinum, silver or palladium) which are in storage. 

Patents and Trade Marks

The Intellectual Property of PurePlay Holdings (Pty) Ltd is protected by world-wide pending Patents.

Trademarks awaiting registration are PurePlay™, Nature’s Vault™, As Good as Gold™ and Sp☼t True Value™.

Contact Details

5 Jan Smuts Avenue,Winston Park
Durban, 3610,South Africa

Tel: +27 31 7670156
Cell: +27 82 4515864
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