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Commodity investments have many purposes and justifications. The commodity trading environment offers all the basic investment premises, hedging inflation, seeking value in under-priced assets, tapping into a strong bull market and more. The most prohibitive obstacle to commodity investments has always been the logistical and storage challenges and their associated costs, particularly in commodities of lower value and higher bulk and those requiring specialist storage conditions such as crude oil.

The complications of storage and logistics often meant that only specialist investment entities could “play” in these commodities. PurePlay® Instruments denominated in these previously inaccessible commodities eliminate all the storage and logistical restrictions and open the door to commodity investments in all fungible minerals and to all classes of Investors. PurePlay® Instruments are easy to understand and easy to trade. They trade as if you were holding the mineral and while you do so you can value your investment at the spot price of that commodity. It trades (and should trade) at the spot price or at a small premium to the spot price of the commodity in which the PurePlay® Instrument is denominated. A PurePlay® Gold Instrument issued for one troy ounce of gold should trade at or at a slight premium to the spot gold price, given that it has no implied or actual costs associated with holding the investment and the Holder will be able to claim one troy ounce of gold at the end of the storage period.

The Investor need not be concerned with buying fraudulent coins or fake gold bars, no need to find a secret hiding place or pay bank custody fees, no need to insure the gold and no need to jump through hoops to take delivery or to make delivery. It does not stop at gold. Even the small Investor can now buy a PurePlay® Instrument in copper, platinum, palladium, rhodium, oil, molybdenum, metallurgical coal, zinc, lead, silver, nickel; if you can define the commodity, it is fungible and a Producer is willing to issue PurePlay® Instruments in it, then even small Investors can trade in it with ease.

The Investor will know which company has issued the PurePlay® Instrument and can assess the company risks and the quality and quantity of the Proven and Probable Reserves as well as any country risks or diversification advantages of each PurePlay® Instrument in issue. PurePlay® Instruments will be transparent in their reporting standards by Producer Issuers and the Proven and Probable Reserve will be audited annually by technical specialists.

Patents and Trade Marks

The Intellectual Property of PurePlay Holdings (Pty) Ltd is protected by world-wide pending Patents.

Trademarks awaiting registration are PurePlay™, Nature’s Vault™, As Good as Gold™ and Sp☼t True Value™.

Contact Details

5 Jan Smuts Avenue,Winston Park
Durban, 3610,South Africa


Tel: +27 31 7670156
Cell: +27 82 4515864
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.