Vinaora Nivo SliderVinaora Nivo SliderVinaora Nivo SliderVinaora Nivo Slider

PurePlay® Instruments cut out the middle man and bring commodity Investors and commodity Producers together in a symbiotic relationship to the advantage of both. Producers also develop a beneficial new Investor take-off for commodities, particularly in those commodities where Investor markets could not develop because of the logistical and storage constraints often associated with commodities other than Gold and Platinum.

These market developments not only benefit the Producers directly but also improve liquidity in their respective commodities as well as enhance price discovery on a broader base.

A key aspect of a PurePlay® Instrument is the cost efficiency of the storage of the commodity in Nature’s Vault™, a cost efficiency further enhanced through the use of the Producer’s normal logistical and delivery channels to get the commodity to the market. The Producer of the commodity can supply these services to Investors free of cost which is the ultimate cost efficiency.


Patents and Trade Marks

The Intellectual Property of PurePlay Holdings (Pty) Ltd is protected by world-wide pending Patents.

Trademarks awaiting registration are PurePlay™, Nature’s Vault™, As Good as Gold™ and Sp☼t True Value™.

Contact Details

5 Jan Smuts Avenue,Winston Park
Durban, 3610,South Africa

Tel: +27 31 7670156
Cell: +27 82 4515864
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.